interview with tattoo artist Rober Garcia

  Hello Rober Garcia! Thank you so much for taking time to do this interview. You own a clothing brand called "Warhill" in Spain. The spirit of Warhill is artistic and bohemian, whose source of inspiration is skateboarding and urban artists, trying to create their own style. When and how it all started? The idea emerged at the beginning of 2013 when I went to visit my brother in NY, at the time Spain was and still remains in a deep economic crisis, so I decided to quit my job and bring to reality the idea of creating my own brand.

Q: A skateboarder?
A: My experience with skateboarding comes from when I was young. When you start growing old, you leave it aside a bit, but I've always been related to it.

Q: Your logo looks awesome. Who created it?
A: We wanted the logo to be simple and recognizable, so after playing around and thinking about something different, we decided to go with some geometric symbols. The name of the brand was equally complicated. We wanted a name that was striking and meant something. The name came up easily when we realize that we are all warriors hehehe, also it wasn’t easy to find the typography.

Q: Hoodies, beanies, sunglasses, I like everything! Not to mention the amazing skate decks and the t-shirts, It all looks so great! Tell me how it is done.
A: The creative process is really important. We try different technologies, silk-screen printing, embroidery... We work in team listening all the ideas and looking for new accessories and apparels. We are a team of young people, so there is always interesting inputs from all of us.

Q: Based in Spain, I guess a lot of muchachos like the skate lifestyle and to look good! hah Do you ship internationally?
A: Nowadays it's easy to relate with people from any part of the world thanks to social media, but we sell internationally. We have visits of people from all around the world, that surprise us how did they find us, also we distribute to local shops too. Think locally work internationally.


Q; I love the skateboard decks so much. It's like representing the skater's personality, sometimes it could be music, art style... What is the inspiration?
A: Our inspiration is the street life, create a trend of our own, looking for something that represent and symbolize the essence of every skater.

Q: Name a few things that make your brand different than the others? Any Spanish vibe? :)
A: What makes us different is the dedication and the fact that we pay attention to the last detail hehe... We put so much love into our work. We are Spanish so probably you can see the sun reflected in our designs hehe.

Q: Skateboarding is really popular nowadays, we've got lots of skate parks, dvds, even tv promote this amazing sport. Youngsters are crazy to try! Do you feel sorry for the kids breaking their new skateboards? haha Have you ever thought about selling some second hand skateboards?
A: We have in mind a project of skate donations, people who get a new board could donate the old one for young kids to start, but by now it's just an idea.

Q: I see beautiful tattooed people promoting your brand. Awesome! How do you pick up your models? Are they also part of the skateboarding scene in Spain?
A: We use everyday people as models and skaters that like our brand.

Q: I love the video promotions. Which way do you see as more effective online or life-filming, let's say like a chill session in the skate park?
A: The video promotions are very fun and important. As you say, they are the way to show our brand on social media and at the same time have fun :) It always end up with a few cold beers hehe.

Q: Who are some of the most influential skateboarders in Spain? Would you collaborate with some of them?
A: We like to support young local talents. We believe in growing with the new blood and go step by step. In the future we could sponsor some people we believe in, or make our own contest looking for the next Rodney Mullen, everything could happen.

Q: The biggest challenge?
A; The biggest challenge is marketing. We trust our efforts and hard work. We like to take care of every retail, and at the end of the day our costumers will be happy and proud and want to tell that what we do, we do it well.