interview with tattoo artist Rober Garcia
Hello Rober Garcia! Thank you so
much for
taking time to do this interview. You own a
clothing brand called "Warhill" in Spain. The spirit of
Warhill is artistic and bohemian, whose source of inspiration is
skateboarding and urban artists, trying to create their own style.
When and how it all started? The idea emerged at the beginning of 2013 when I went to visit my
brother in NY, at the time Spain was and still remains in a deep
economic crisis, so I decided to quit my job and bring to reality
the idea of creating my own brand.
Q: A skateboarder?
A: My experience with skateboarding comes from when I was young.
When you start growing old, you leave it aside a bit, but I've
always been related to it.
Q: Your logo looks awesome. Who created it?
A: We wanted the logo to be simple and recognizable, so after
playing around and thinking about something different, we decided to
go with some geometric symbols. The name of the brand was equally
complicated. We wanted a name that was striking and meant something.
The name came up easily when we realize that we are all warriors
hehehe, also it wasn’t easy to find the typography.
Q: Hoodies, beanies, sunglasses, I like
everything! Not to mention the amazing
skate decks and the t-shirts, It all looks
so great! Tell me how it is done.
A: The creative process is really important. We try different
technologies, silk-screen printing, embroidery... We work in team
listening all the ideas and looking for new accessories and
apparels. We are a team of young people, so there is always interesting inputs
from all of us.
Q: Based in Spain, I guess a lot of muchachos like the skate
lifestyle and to look good! hah Do you
ship internationally?
A: Nowadays it's easy to relate with people from any part of the world
thanks to social media, but we sell internationally. We have
visits of people from all around the world, that surprise us how did they find us, also we
distribute to local shops too. Think locally work internationally.
Q; I love the skateboard decks so much. It's like
representing the skater's personality, sometimes it could be music,
art style... What is the inspiration?
A: Our
inspiration is the street life, create a trend of our own, looking
for something that represent and symbolize the essence of every
skater.
Q: Name a few things that make your brand different than the
others? Any Spanish vibe? :)
A: What makes us different is the dedication and the fact that we
pay attention to the last detail hehe... We put so much love into
our work. We are Spanish so probably you can see the sun reflected
in our designs hehe.
Q: Skateboarding is really popular
nowadays, we've got lots of skate parks, dvds, even tv promote this
amazing sport. Youngsters are crazy to try! Do you feel sorry for
the kids breaking their new skateboards? haha Have you ever thought about selling some
second hand skateboards?
A: We have in mind a project of skate donations, people who get a
new board could donate the old one for young kids to start, but by
now it's just an idea.
Q: I see beautiful tattooed people promoting your brand.
Awesome! How do you pick up your models? Are they also part of the
skateboarding scene in Spain?
A: We use everyday people as models and skaters that like our brand.
Q: I love the video promotions. Which way do you see as
more effective online or life-filming, let's say like a
chill session in the skate park?
A: The video promotions are very fun and important. As you say, they
are the way to show our brand on social media and at the same time
have fun :) It always end up with a few cold beers hehe.
Q: Who are some of the most influential skateboarders in
Spain? Would you collaborate with some of them?
A: We like to support young local talents. We believe in growing
with the new blood and go step by step. In the future we could sponsor some people we believe in, or make our own contest looking for the next Rodney Mullen,
everything could happen.
Q: The biggest challenge?
A; The biggest challenge is marketing. We trust
our efforts and hard work. We like to take care of every retail, and
at the end of the day our costumers will be happy and proud and want
to tell that what we do, we do it well.