interview with victor | Halfway Crooked
Hello Victor! Thank you so much for taking
the time to do this interview. You own a clothing brand called
"Halfway Crooked" based in Sweden. How it all started? It all started when I had my old brand with a guy and I
hated the feeling to not do my own thing so I made HC as a side
project and soon it became so much more.
Q: I love the fact that streetwear is popular
nowadays. I see beautiful tattooed people, promoting
your brand. You thoughts on nowaday's street fashion?
A: I love modern street fashion but I hate the fact that it has
become such a hoarding game with brands like supreme, people are
fucking insane and don’t even care about the design anymore just
just the brand and no I don't own any supreme gear. I've always
tried to find the small brands with crazy clean stuff that no one
has.
Q: Is street fashion popular in Sweden?
A:
Yeah it is pretty big.
Q: Are you just a
Sweden based company?
A: I try to work my way out in the world but it's pretty hard when
you come from such a small country like Sweden, but I know a lot of
people on the other side of the ocean so I try to work with them as much
as possible.
Q: Your logo looks amazing! Who is the creative
designer?
A: It's me and my sister in law mostly, but I try to work
with some of my close friends that are tattoo artists.
Q: "Halfway Crooked", hmm what's the meaning? :))
A: This may sound pretty weird but I've always had the feeling that
to be something, you need to be a bit crooked. You have to get what you want or be what you want. I
grew up with friends and family that took it too far that got to
crooked that they couldn’t stop. So my thought is that, being
halfway crooked will take you all the way you want and still not
fuck everything up because you want more haha I hope you get it.
Q: Let's say like a "Midsommar" Halfway Croocked
collection? I think that would be something totally
new! hah
A: I’m actually working on something like that BUT I can’t say
anything yet sorry.
Q: Michelle Maron is one of the models posing for
your brand. How do you pick up your models?
A: It was just pure luck for me because I asked my
photograph Linda Florin if she knew any good looking woman that
would be up for a shoot and we got Michelle, she looks awesome. I’m
so happy we worked together and I hope to work more with her. It
means a lot. I'm a really fan boy if someone inspires me, I get so
hyped to talk with them and get to know them, I want the whole thing
haha and it means a lot when people who inspire me support my thing.
Q: Can we see you at some skate events or
conventions somewhere is Sweden? Oh, that will be awesome!
A: Yeah I will try to be everywhere, but I have a spot at 50 shades
of ink in Helsingborg in March it will be really fun.
Q: Any plans?
A: I’m waiting on all of the spring line to get to my place and also
working on a spring/summer lookbook video that will be INSANE with
braceiller productions and trying to figure out what the next step
should be.
Q: Any fashion advice for those who want to look unique but
still stylish? ;))
A: To buy HC? haha
No but clean shit and accessories like rings necklaces some fresh
nikes that's the thing.